This is the first issue of 2010.
New editor, New contents, and New design
I’m not sure is there any magazines else that make a huge change on their logo like this (except Adbusters)
Our context is quite different from others magazine, we can change it (isn’t it? LOL). And this is a very good opportunity for me to kill a boredom.
Above is the first ‘way’ logo. The former art director done this 3 years ago. He use an Bauhaus font. It’s unique but still had a friendly look with a lowercase letter.
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First thing i want to change is a font. I want to make it look a bit more seriously. (because our contents) I thought about some plain serif font..
serious look but still got some gimmick and hidden meaning
but you can see all the mess above that’s it’s look very confuse. Yes I’m confused! Too many ways of choice and maybe it’s better if you talk to somebody.
^ Use just a font bold Delicious. This font is quite interesting in their contrast between curve and straight corner.
^ This one play along with positive and negative. Can you see an ‘A’ ?
^ Same as above just remove a serif. Can you see a road line?
I printed all the sketch and ask others 6 peoples in our office to rate them by marks (3 pt. / 2 pt. / 1 pt.)
Sound like a democracy. But in the end i am a dictator.
.yeah.. we are grown up. still survive!
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